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When does a business start needing online marketing?

We had a discussion in the office yesterday, one of many. Topic of this one was when does a business start needing an online marketing campaign. Consensus was reached and that’s the reason why I’m writing this article. Let’s dig in and share with the world what we think the best course of action would be in this situation. When does a business start needing online marketing? So if you’re a small business that’s just starting out, then you most probably don’t want to have the expenses that launching a website or setting up an online marketing campaign entail. Those who are just starting out, we advise them to rely on social media marketing to get things off the ground. Social media like Facebook, Twitter, YouTube, Instagram and others, they have 0 starting costs, as it doesn’t cost anything to create a profile there. Gathering followers is also not that […]

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Is online marketing a dead concept?

Many people seem to be giving up on online marketing, seeing how it’s hard to get ahead online without resorting to shady practices that are borderline spam. We’re not going to get into what those might be here and now, suffice it to say that for all intents and purposes, they are spam, and we here at Pixel of Genius are totally against them. But does that make online marketing as a whole dead? Is there only room for the big players with big bucks? Stay tuned to find out. Is online marketing a dead concept? Never thought I’d be writing an opinion piece today, but I guess I am doing it after all. At a first glance, online marketing does seem to be becoming a field where the more money you have, the better your success rate is going to be with your online campaign. Even if your business […]

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Branding is very important for your company

Our first order of business on this website isn’t so much to talk about website building or even something that’s exclusive to online marketing, but rather something that you need to think about setting up for your business as a whole. What we’re talking about is branding. Many small businesses think that branding isn’t something that they need, but the truth is branding is the first step to attracting a larger client base. Branding is very important for your business If you’re not familiar with what branding it, it’s a technique where you build a whole image behind your business. We’re talking logos, banners, slogans, jingles that’ll play on the local radio, anything and everything to create and implant an image of your business in peoples minds. That way they will start associating your business in their heads, whenever there’s a need for services similar to the ones that your […]

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